I’m slightly embarrassed to admit I built my first website before some people I’ve hired were born! Hopefully I’ve learned a few things along the way.
Connect with me on Linkedin.
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Career Highlights
- CMO of Showpo. Revenue increased 400% in 3 years, all bootstrapped. I grew the marketing team from 1 person (me!) to 18 people.
- Consulting Director at First. Clients included Officeworks, Salesforce, BigW, Catch of the Day, Vodafone, Allianz, Bankwest, and many more. With a team of 12+ I spent my time on management by exception – fixing the hardest problems of the biggest websites in Australia. You can’t pay for training like that!
- Online Manager for Microsoft.com.au
- Development manager for MSN (Microsoft Network) for 22 countries/24 languages
Selected Awards
- Top 50 CMO in Australia, CMO.com.au
- Top 50 people in Ecommerce, Internet Retailing
- #5 Top Marketing Minds, Ragtrader
- Best Marketing Initiative & Top Social Retailer, Power Retail All Star Bash
- Online Retailer of the Year, ORIAS
- Best Social Commerce Initiative, ORIAS
- Best Site Optimisation and Design, ORIAS
- Best International Conqueror, ORIAS
Also, judging awards at:
- Mumbrella Asia Awards
- AMY Awards
- IAB Awards
Selected Speaking Engagements
- Forrester CX,on customer experience
- Online Retailer NZ,on growth
- ADMA Data Days,on data driven marketing
- Ragtrader Live,on data driven marketing
- AdWeek,on AI in marketing
- Sunrise,on social media
- Interactive Minds,on growth
- Shoptalk,on international growth
- Online Retailer,on marketing measurement
- Data Privacy & Protection Conference,on privacy in marketing
- Chief Customer Officer Conference,on customer experience
- CMO Momentum,on data driven marketing
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Training
- Brilliant Digital Marketing, run via Zambesi.
- Digital Marketing teacher for ADMA for 7 years.
Articles and Podcasts By Me
- #DeleteFacebook is the start, not the end about online privacy
- Beware the Insta Apocalypse about upcoming changes to Instagram
- Fashion is Your Business
- Business Wilderness
Other Selected Articles
- Power Retail about influencers
- AdNews about trends in marketing
- Computerworld about AI
- Smartcompany about growth
- Ragtrader about AI
- CMO about AI
- CMO about growth
- Inside Retail about social
- Power Retail about AI