Strategy is nothing without well executed tactics. But well executed tactics help you head in the wrong direction in a very efficient manner.
Much of my work is looking at the fundamentals. A true ecommerce marketing strategy starts from the beginning. What are we trying to achieve? Who are we? What’s the best way to get there? How do we balance long term vs short term tactics? What is “success” and how do we measure it?
This can be working with the founder/CEO/executive team, working with your whole marketing team, or in an ongoing advisory basis.
If you or your team are interested in digital tactical training, contact me about my digital marketing training (can be customised for you). If you are newish to digital marketing, this is an excellent primer, if you treat it like language lessons. At the end of the day, you’ll understand the options available to you and how to manage and measure them.
Contact me to talk about ecommerce marketing strategy, advisory services, and outsource CMO services.
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